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Successful advertising is about saying the right things, to the right people, at the right time. It’s about tapping in to a common desire and coming up with an advertising concept that is both compelling and engaging. Most of all, it’s about informing potential customers about your products or services and presenting them in such a way as to inspire decisions to buy. And if your advertising can be imaginative, cost-effective and memorable, so much the better!

Okay, so we’re not suggesting that you should do anything as outrageous as our man here – but you get the picture.

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